{"id":9169,"date":"2023-02-14T10:16:53","date_gmt":"2023-02-14T10:16:53","guid":{"rendered":"https:\/\/mthemeus.com\/demos\/wp\/masco\/?p=9169"},"modified":"2023-08-25T14:27:02","modified_gmt":"2023-08-25T13:27:02","slug":"how-to-increase-ad-revenue-in-mobile-applications","status":"publish","type":"post","link":"https:\/\/kolay.ai\/index.php\/2023\/02\/14\/how-to-increase-ad-revenue-in-mobile-applications\/","title":{"rendered":"Perakende i\u00e7i\u0307n \u00c7apraz Sat\u0131\u015f Uygulamas\u0131"},"content":{"rendered":"\n

\u0130\u015fletmeniz i\u00e7in yeni bir m\u00fc\u015fteriyi kazanma maliyeti, eldeki m\u00fc\u015fteriyi tutman\u0131n maliyetinin yedi kat\u0131d\u0131r. M\u00fc\u015fteri sadakatini do\u011fru analiz edip do\u011fru m\u00fc\u015fteriye yat\u0131r\u0131m yapmak her zaman daha kazan\u00e7l\u0131d\u0131r. Ya\u015fam boyu m\u00fc\u015fteri de\u011ferini do\u011fru \u00f6ng\u00f6rmek, i\u015fletmelerin m\u00fc\u015fterilerinden beklentilerini \u00f6l\u00e7mek i\u00e7in \u00f6nemlidir. Bu \u00f6nemli kavram (CLTV), bir m\u00fc\u015fterinin i\u015fletmeniz i\u00e7in \u00fcretece\u011fi t\u00fcm gelirlerin beklenen toplam\u0131n\u0131 olu\u015fturmaktad\u0131r.<\/p>\n\n\n\n

Cross-sell (\u00c7apraz sat\u0131\u015f) Nedir?<\/h1>\n\n\n\n

\u00c7apraz sat\u0131\u015f, bir m\u00fc\u015fterinin sat\u0131n alma karar\u0131 verdi\u011fi \u00fcr\u00fcn\u00fcn yan\u0131nda bir \u00fcr\u00fcn daha sat\u0131n almas\u0131d\u0131r. Yani, m\u00fc\u015fteriyi daha fazla harcama yapmaya ikna etmek i\u00e7in kullan\u0131lan bir sat\u0131\u015f tekni\u011fidir. Upsell ise sat\u0131n al\u0131nan bir \u00fcr\u00fcn\u00fcn daha geli\u015fmi\u015f veya pahal\u0131 versiyonunu almaya ikna etmektir. Cross-sell\u2019in Upsell\u2019den fark\u0131, bir m\u00fc\u015fterinin ald\u0131\u011f\u0131 \u00fcr\u00fcne uyumlu ikinci bir \u00fcr\u00fcn satmakt\u0131r.<\/p>\n\n\n\n

Nas\u0131l Kullan\u0131l\u0131r?<\/h1>\n\n\n\n

Amazon, sat\u0131\u015flar\u0131n\u0131n %35\u2019ini her \u00fcr\u00fcn sayfas\u0131na yerle\u015ftirdi\u011fi \u201cBu \u00fcr\u00fcn\u00fc sat\u0131n alanlar bunlar\u0131 da ald\u0131!\u201d \u015feklindeki \u00e7apraz sat\u0131\u015f uygulamas\u0131na bor\u00e7ludur. \u00c7apraz sat\u0131\u015f, g\u00fcn\u00fcm\u00fczde kar\u015f\u0131m\u0131za \u00e7\u0131kan pop\u00fcler pazarlama y\u00f6ntemlerinden biri olarak kullan\u0131l\u0131r.<\/p>\n\n\n\n

\u00b7 Bir elektronik ma\u011fazas\u0131n\u0131n dijital kamera sat\u0131n alan m\u00fc\u015fterilerine haf\u0131za kart\u0131 satmay\u0131 denemesi,<\/p>\n\n\n\n

\u00b7 Bir fast-food restoran\u0131nda \u201cMen\u00fcn\u00fcn yan\u0131nda so\u011fan halkas\u0131 da ister misiniz?\u201d diye sorulmas\u0131,<\/p>\n\n\n\n

\u00b7 Bir e ticaret sitesinin \u00f6deme ekran\u0131nda, pop\u00fcler olan \u00fcr\u00fcnlerden, \u00fcr\u00fcn\u00fc tamamlay\u0131c\u0131 bir aksesuar\u0131n tan\u0131t\u0131m\u0131n\u0131n yap\u0131lmas\u0131<\/p>\n\n\n\n

bu pazarlama y\u00f6ntemine \u00f6rnek olarak g\u00f6sterilebilir.<\/p>\n\n\n\n

Bir \u00fcr\u00fcn\u00fcn \u00e7ok sat\u0131lmas\u0131 veya birden fazla \u00fcr\u00fcnle sat\u0131lmas\u0131 durumu al\u0131c\u0131lar\u0131n ki\u015fisel \u00f6zelliklerine, sat\u0131\u015f yap\u0131lan tarihe ve \u00f6zel g\u00fcnlere ba\u011fl\u0131d\u0131r. Sat\u0131\u015f s\u00f6z konusu oldu\u011funda t\u00fcm bu \u00f6zellikler b\u00fct\u00fcn olarak ele al\u0131nmal\u0131d\u0131r. Buna ba\u011fl\u0131 olarak, \u00e7apraz sat\u0131\u015f karar\u0131 almak i\u00e7in verilerinizi yorumlayabiliyor olman\u0131z gerekmektedir. \u0130\u015fletmeler bu yorumlamay\u0131 veri g\u00fcvenliklerini d\u00fc\u015f\u00fcnerek i\u015fletme i\u00e7erisinde yapmak istediklerinde ciddi bir veri bilimcisi maliyetiyle kar\u015f\u0131 kar\u015f\u0131ya kalabilmektedirler. Dolay\u0131s\u0131yla, i\u015fletmeler uzmanl\u0131k alanlar\u0131n\u0131n d\u0131\u015f\u0131ndaki maliyetlere yer ay\u0131rmak istemeyebilirler. G\u00fcn\u00fcm\u00fczde, pop\u00fcler olan otomatik makine \u00f6\u011frenme motorlar\u0131 i\u015fletmelerin yapay zeka teknolojilerini daha az maliyetle kullanmas\u0131n\u0131 sa\u011flamaktad\u0131r.<\/p>\n\n\n\n

\u00c7apraz Sat\u0131\u015f\u0131n Avantajlar\u0131 nelerdir?<\/h1>\n\n\n\n

1.<\/strong> Daha Fazla Sat\u0131\u015f:<\/strong> Dikkat edilmesi gereken sat\u0131\u015f art\u0131\u015f\u0131n\u0131n anlam\u0131, genel m\u00fc\u015fteri art\u0131\u015f\u0131 de\u011fil, m\u00fc\u015fterilerin tek seferde daha fazla \u00fcr\u00fcn sat\u0131n almas\u0131d\u0131r.<\/p>\n\n\n\n

2.<\/strong> Optimize Edilmi\u015f Maliyetler: <\/strong>Birden fazla \u00fcr\u00fcn i\u00e7eren bir sipari\u015fi y\u00f6netmek, her zaman, tek \u00fcr\u00fcn i\u00e7eren birden fazla sipari\u015fi y\u00f6netmekten ucuzdur.<\/p>\n\n\n\n

3.<\/strong> Daha Fazla M\u00fc\u015fteri Sadakati:<\/strong> Kullan\u0131c\u0131n\u0131z\u0131 ihtiya\u00e7lar\u0131n\u0131 \u00f6ng\u00f6rerek de\u011ferli hissettirmek, markan\u0131za olan ba\u011fl\u0131l\u0131\u011f\u0131 artt\u0131rmaktad\u0131r.<\/p>\n\n\n\n

4.<\/strong> Hitap Etti\u011finiz Kitleyi Daha \u0130yi Tan\u0131mak: <\/strong>Her yeni sat\u0131\u015fta m\u00fc\u015fterilerin davran\u0131\u015flar\u0131 analiz edilebilmektedir. Bu durum, daha etkili bir sat\u0131\u015f stratejisi sa\u011flar.<\/p>\n\n\n\n

5.<\/strong> \u201cBilinmeyen \u00dcr\u00fcnleri\u201d Satmak: <\/strong>Daha az pop\u00fcler olan \u00fcr\u00fcnleri, m\u00fc\u015fterilere g\u00f6stermek i\u00e7in m\u00fckemmel bir f\u0131rsatt\u0131r.<\/p>\n\n\n\n

6.<\/strong> Daha \u0130yi Kullan\u0131c\u0131 Deneyimi: <\/strong>\u0130kinci \u00fcr\u00fcnler sunuldu\u011funda, kullan\u0131c\u0131n\u0131n web sitesinde daha fazla etkile\u015fim kurmas\u0131 sa\u011flanmaktad\u0131r. Bu da SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n g\u00fc\u00e7lenmesi i\u00e7in etkili bir yoldur.<\/p>\n\n\n\n

Yukar\u0131da a\u00e7\u0131klanan \u00e7apraz sat\u0131\u015f\u0131n, i\u015fletmeye olan getirilerinden yararlanmak isteyen bir e-ticaret sitesinin sat\u0131\u015f verileri otomatik makine \u00f6\u011frenme modelleri \u00fcreterek \u00e7al\u0131\u015fan skorlama motoru OptiScorer\u2019da, i\u015fletmenin hangi \u00fcr\u00fcnleriyle \u00e7apraz sat\u0131\u015f planlamas\u0131 gerekti\u011fi analiz edilmektedir.<\/p>\n\n\n\n

Tahmin i\u00e7in kullan\u0131lan verilere buradan eri\u015febilirsiniz. https:\/\/www.kaggle.com\/carrie1\/ecommerce-data<\/a><\/p>\n\n\n\n

Veri Kolonlar\u0131 ve Anlamlar\u0131<\/h1>\n\n\n\n

InvoinceNo (fatura numaras\u0131):<\/strong> Modelde her bir fatura numaras\u0131 bir sipari\u015f i\u015flemiyle \u00f6zde\u015fle\u015fmektedir. Bu da bir fatura numaras\u0131n\u0131n tekrar\u0131 anlam\u0131na gelebilmektedir. Bu do\u011frultuda ilgili kolona \u00e7apraz sat\u0131\u015f i\u00e7in bakabilece\u011fi anlam\u0131na gelmektedir.<\/p>\n\n\n\n

StockCode (\u00fcr\u00fcn stok kodu):<\/strong> Her \u00fcr\u00fcn t\u00fcr\u00fc i\u00e7in atanm\u0131\u015f \u00f6zel bir stok numaras\u0131 oldu\u011fu i\u00e7in bu numaralar \u00fcr\u00fcnleri ifade etmek i\u00e7in kullan\u0131lmaktad\u0131r.<\/p>\n\n\n\n

Description (\u00fcr\u00fcn a\u00e7\u0131klamalar\u0131):<\/strong> \u00dcr\u00fcn stok kodunun temsil etti\u011fi \u00fcr\u00fcn\u00fc s\u00f6zel olarak a\u00e7\u0131klayan kolondur. (\u00d6rn; 21730 numaras\u0131 glass star frosted t-light holder \u00fcr\u00fcn\u00fcn\u00fc ifade etmek i\u00e7in kullan\u0131lmaktad\u0131r.)<\/p>\n\n\n\n

Quantity (miktar):<\/strong> Sipari\u015flerde al\u0131nan \u00fcr\u00fcnlerin tek seferde ka\u00e7 tane al\u0131nd\u0131\u011f\u0131n\u0131 g\u00f6steren kolondur.<\/p>\n\n\n\n

InvoiceDate (sipari\u015f tarihi):<\/strong> Sipari\u015fin verildi\u011fi tarihi g\u00f6steren kolondur.<\/p>\n\n\n\n

UnitPrice (birim fiyat):<\/strong> \u00dcr\u00fcnlerin birim fiyat\u0131n\u0131 g\u00f6steren kolondur.<\/p>\n\n\n\n

CustumerID (m\u00fc\u015fteri numaras\u0131):<\/strong> M\u00fc\u015fterilerin kendilerine \u00f6zel olan ay\u0131rt edici numaralar\u0131d\u0131r.<\/p>\n\n\n\n

Country (\u00fclke):<\/strong> M\u00fc\u015fterilerin hangi \u00fclkelerde ya\u015fad\u0131\u011f\u0131n\u0131 g\u00f6steren kolondur.<\/p>\n\n\n\n

Yukar\u0131daki kolonlar kullan\u0131lan verilerinin ham halini i\u00e7ermektedir. Verileri, \u00e7apraz sat\u0131\u015f uygulanabilir hale getirmek i\u00e7in baz\u0131 d\u00fczenlemeler yap\u0131ld\u0131.<\/p>\n\n\n\n

Verilerin \u0130\u015flenmi\u015f Halinin Kolonlar\u0131 ve Anlamlar\u0131<\/h1>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

Value:<\/strong> InoviceNo de\u011ferlerini i\u00e7eren yeni bir kolon olu\u015fturuldu. \u00d6nceki InoviceNo kolonundan fark\u0131, fatura numaralar\u0131n\u0131n tekrar etmiyor olmas\u0131d\u0131r. Her sipari\u015fe \u00f6zel, birlikte al\u0131nan \u00fcr\u00fcnleri bir arada g\u00f6rebilmek i\u00e7in bu dizayn olu\u015fturuldu.<\/p>\n\n\n\n

InvoiceDate, Dascription, Quantity <\/strong>kolonlar\u0131nda ayn\u0131 \u015fekilde b\u0131rak\u0131ld\u0131.<\/p>\n\n\n\n

UnitPrice (birim fiyat): <\/strong>Ayn\u0131 faturaya ait \u00fcr\u00fcnleri listelerken, listelenen \u00fcr\u00fcnlerin fiyatlar\u0131n\u0131n farkl\u0131 olabilmesi i\u00e7in ve karma\u015fay\u0131 engellemek i\u00e7in bu kolon kald\u0131r\u0131ld\u0131.<\/p>\n\n\n\n

CustumerID (m\u00fc\u015fteri numaras\u0131): <\/strong>Fatura numaralar\u0131n\u0131n tekrar\u0131 olmad\u0131\u011f\u0131nda, benzersiz m\u00fc\u015fteri numaralar\u0131na ihtiya\u00e7 bulunmamaktad\u0131r. M\u00fc\u015fteri numaralar\u0131 her i\u015fletmede de\u011fi\u015febilece\u011finden ay\u0131rt edici \u00f6zellik de\u011fildi. Bu nedenle kolon kald\u0131r\u0131ld\u0131.<\/p>\n\n\n\n

Bizim olu\u015fturdu\u011fumuz Kolonlar\u0131 \u0130nceleyelim<\/h1>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

Verilerimizi InvoiceNo\u2019ya g\u00f6re gruplad\u0131\u011f\u0131m\u0131zda, fatura numaras\u0131na ba\u011fl\u0131 olarak toplu sat\u0131\u015flar g\u00f6r\u00fclebilmektedir. (\u00f6rn; 536365 numaral\u0131 faturada birlikte sat\u0131n al\u0131nan \u00fcr\u00fcnler 3536, 2794, 3044, 2985, 2984, 1662, 800 \u015feklindedir.) Grupland\u0131rmaya g\u00f6re yeni olu\u015fturulan kolon say\u0131s\u0131 col4\u2019ten ba\u015flayarak col194\u2019de son bulmaktad\u0131r. Veriler aras\u0131ndan pop\u00fcler \u00fcr\u00fcn s\u0131ralamas\u0131 yap\u0131ld\u0131. Tek ba\u015f\u0131na veya birlikte sat\u0131lan en pop\u00fcler \u00fcr\u00fcnlerin numaralar\u0131 3515, 1631, 180, 2733, 3305, 4062 olarak g\u00f6zlemlendi.<\/p>\n\n\n\n

Bu \u00fcr\u00fcn numaralar\u0131ndan birer kolon olu\u015fturuldu. Olu\u015fturulan kolonlar one hot encoding y\u00f6ntemiyle dolduruldu. \u00d6rne\u011fin 3515 i\u00e7in col4\u2019den col194\u2019e kadar 3515 \u00fcr\u00fcn\u00fcn\u00fcn ge\u00e7ip ge\u00e7medi\u011fini kontrol edildi. E\u011fer ge\u00e7tiyse \u20181\u2019 ge\u00e7mediyse \u20180\u2019 olarak grupland\u0131r\u0131ld\u0131. Ayn\u0131 i\u015flem di\u011fer be\u015f \u00fcr\u00fcn i\u00e7in de ger\u00e7ekle\u015ftirildi. Eklenilen kolonlar\u0131n \u00f6rnek g\u00f6r\u00fcn\u00fcm\u00fc a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Verilerin OptiScorer<\/a>\u2019da skorlanmak i\u00e7in yap\u0131lan veri \u00f6n i\u015fleme k\u0131sm\u0131 tamamland\u0131. Son olarak, veri, Knime kullan\u0131larak %30\u2019u test ve %70\u2019i e\u011fitim dosyas\u0131 olarak g\u00f6sterilen \u015fekilde ayr\u0131ld\u0131. Verileri ay\u0131rmak i\u00e7in, Pandas, Excel de kullan\u0131labilmektedir.<\/p>\n\n\n\n

\"\"\/
(Node 22: E\u011fitim verileri, node27:Test verileri)<\/figcaption><\/figure>\n\n\n\n

Test dosyas\u0131ndan, sat\u0131\u015f oran\u0131 \u00f6l\u00e7\u00fclmek istenen \u00fcr\u00fcn\u00fcn kolonu silinmektedir. Bu kolonlar, pop\u00fcler \u00fcr\u00fcnlerden olu\u015fturulan kolonlara denk gelmektedir. Silinen kolon bilgisayara kaydedildikten sonra, ayn\u0131 i\u015flemler belirlenen alt\u0131 \u00fcr\u00fcn\u00fcn her biri i\u00e7in de yap\u0131lmaktad\u0131r. Kaydedilen bu dosyalar daha sonra skorlar\u0131 kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in laz\u0131m olacakt\u0131r.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

3515, 1631, 180, 3305, 4062 numaral\u0131 \u00fcr\u00fcnler, otomatik makine \u00f6\u011frenme modeli olan OptiScorer kullan\u0131larak skorlanmaktad\u0131r.<\/p>\n\n\n\n

E\u011fitim i\u00e7in olu\u015fturmu\u015f dosyada tahmin edilmek istenen \u00fcr\u00fcnlerin kolonunun son kolona denk geldi\u011finden emin olunmal\u0131d\u0131r. (Yukar\u0131daki \u00f6rnek veri g\u00f6r\u00fcnt\u00fcs\u00fc i\u00e7in tahmin edilmek istenilen kolonun 4062 \u00fcr\u00fcn\u00fc oldu\u011funu s\u00f6yleyebiliriz.) E\u011fitim ve test verileri a\u015fa\u011f\u0131da g\u00f6sterildi\u011fi \u015fekilde OptiScorer\u2019a y\u00fcklenmektedir.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

E\u011fitim ve test verisi y\u00fcklendikten sonra sa\u011fdaki art\u0131 butona t\u0131klanmaktad\u0131r. Y\u00fcklenen analiz sonucunda elde edilen grafikler ve tablolar her \u00fcr\u00fcn i\u00e7in a\u015fa\u011f\u0131daki gibi s\u0131ralanm\u0131\u015ft\u0131r:<\/p>\n\n\n\n

4062 numaral\u0131 \u00fcr\u00fcn i\u00e7in;<\/h1>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

X de\u011fi\u015fkenleri tahmin sonu\u00e7lar\u0131n\u0131 etkileyen de\u011fi\u015fkenleri ifade eder. \u00d6zellikle sonucu etkiledi\u011fini d\u00fc\u015f\u00fcn\u00fclen, kar\u015f\u0131la\u015ft\u0131rmak istenilen bir de\u011fi\u015fken varsa, de\u011fi\u015fkenler aras\u0131nda se\u00e7im yap\u0131labilmektedir<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Pasta grafi\u011finde de tahmin sonu\u00e7lar\u0131n\u0131n aral\u0131klar\u0131 verilmektedir ve kolay yorumlama i\u00e7in renklendirme yap\u0131lm\u0131\u015ft\u0131r.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Bu histogram, verilerin -0,2 ve 0,2 aras\u0131ndaki da\u011f\u0131l\u0131mlar\u0131n\u0131 ifade eder.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u0130ndirilen tahmin sonucuyla test verisini y\u00fcklemeden \u00f6nce silip bilgisayara kaydedilen kolonun kar\u015f\u0131la\u015ft\u0131rmas\u0131 yap\u0131larak ve OptiScorer\u2019in ba\u015far\u0131s\u0131 \u00f6l\u00e7\u00fclmektedir.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

4062 numaral\u0131 \u00fcr\u00fcn i\u00e7in;<\/h1>\n\n\n\n

Do\u011fruluk oran\u0131: %96,674<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Bu tahmin sonucuna g\u00f6re E-ticaret sitesi di\u011fer be\u015f \u00fcr\u00fcn\u00fc sat\u0131n alan bir m\u00fc\u015fterisine 4062 numaral\u0131 \u00fcr\u00fcn\u00fcn\u00fc \u00f6nerebilmektedir. 118 \u00f6nerme aras\u0131ndan 59 m\u00fc\u015fteri bu \u00fcr\u00fcn\u00fc ger\u00e7ekten sat\u0131n alanlar aras\u0131ndad\u0131r. Di\u011fer be\u015f \u00fcr\u00fcn\u00fc sat\u0131n alm\u0131\u015f ama 4062 numaral\u0131 \u00fcr\u00fcn\u00fc almayacak m\u00fc\u015fterilerin skorlar\u0131n\u0131, 2949 m\u00fc\u015fteriden 2906\u2019s\u0131n\u0131 do\u011fru tahmin ederek geri d\u00f6n\u00fc\u015f\u00fc olmayacak pazarlama maliyetinden i\u015fletmeleri kurtarm\u0131\u015ft\u0131r.<\/p>\n\n\n\n

1631 numaral\u0131 \u00fcr\u00fcn i\u00e7in;<\/h1>\n\n\n\n

Do\u011fruluk oran\u0131: %99,576<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Tahminin i\u015fletmelere nas\u0131l fayda sa\u011flayabilece\u011fini incelersek;<\/p>\n\n\n\n

1631 numaral\u0131 \u00fcr\u00fcn, di\u011fer be\u015f \u00fcr\u00fcn\u00fcn al\u0131nd\u0131\u011f\u0131 durumlarda m\u00fc\u015fterilere \u00f6nerilebilmektedir. Tabloya g\u00f6re, 737 \u00fcr\u00fcn\u00fcn 4\u2019\u00fc sat\u0131lmayan \u00fcr\u00fcn olarak belirtilmektedir. Bu sonu\u00e7, 733 \u00fcr\u00fcn\u00fcn do\u011fru m\u00fc\u015fteriyle e\u015fle\u015fti\u011fi anlam\u0131na gelmektedir. Yani, OptiScorer, 737 \u00fcr\u00fcnden 733 tanesinin do\u011fru m\u00fc\u015fteriyle e\u015fle\u015fece\u011fini do\u011fru tahmin etmi\u015ftir. Tahminin ba\u015far\u0131l\u0131 olmas\u0131 sat\u0131\u015f art\u0131\u015flar\u0131n\u0131 ifade eder.<\/p>\n\n\n\n

3305 numaral\u0131 \u00fcr\u00fcn i\u00e7in;<\/h1>\n\n\n\n

Do\u011fruluk oran\u0131: %73,883<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Tahminlerin \u0130\u015fletmelere nas\u0131l faydal\u0131 olabilece\u011fi incelendi\u011finde;<\/p>\n\n\n\n

3505 \u00fcr\u00fcn\u00fc i\u00e7in, di\u011fer be\u015f \u00fcr\u00fcn\u00fc alanlardan 37 tanesi sadece 3505 \u00fcr\u00fcn\u00fcn\u00fc ikinci olarak tercih etmi\u015f. Analiz sonucunda OptiScorer bu 37 ki\u015fiden 9 ki\u015fiyi do\u011fru tahmin etmi\u015ftir. Bu sonu\u00e7 3505 \u00fcr\u00fcn\u00fcn di\u011fer be\u015f \u00fcr\u00fcne k\u0131yasla birlikte sat\u0131l\u0131rken daha az ilgi g\u00f6rd\u00fc\u011f\u00fcn\u00fc g\u00f6stermektedir.<\/p>\n\n\n\n

1631 numaral\u0131 \u00fcr\u00fcn i\u00e7in;<\/h1>\n\n\n\n

Do\u011fruluk oran\u0131: %99,576<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Tahminin, \u0130\u015fletmelere nas\u0131l faydal\u0131 olabilece\u011fi incelendi\u011finde;<\/p>\n\n\n\n

1631 numaral\u0131 \u00fcr\u00fcn i\u00e7in, di\u011fer be\u015f \u00fcr\u00fcn\u00fc alan m\u00fc\u015fterilere \u00fcr\u00fcn g\u00f6sterilerek al\u0131r tahmini, 737 \u00fcr\u00fcnden 733 tanesinde do\u011fru tahmin edilmi\u015ftir. M\u00fc\u015fterinin kar\u015f\u0131s\u0131na ilgisini \u00e7ekebilecek bir \u00fcr\u00fcn se\u00e7ene\u011fiyle \u00e7\u0131k\u0131ld\u0131\u011f\u0131nda, bu durum sat\u0131\u015flar\u0131n artaca\u011f\u0131n\u0131 ifade etmektedir.<\/p>\n\n\n\n

2733 numaral\u0131 \u00fcr\u00fcn i\u00e7in;<\/h1>\n\n\n\n

Do\u011fruluk oran\u0131: %67,34<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

2733 \u00fcr\u00fcn\u00fc, di\u011fer be\u015f \u00fcr\u00fcn\u00fc alan m\u00fc\u015fterilere \u00f6nerildi\u011finde, 631 sat\u0131n al\u0131mdan, 230 tanesini do\u011fru tahmin edilmektedir. Bu durum, tahminlerimizi paraya d\u00f6n\u00fc\u015ft\u00fcrmede i\u015fletmeye sat\u0131\u015f art\u0131\u015f\u0131 olarak geri d\u00f6nmektedir. Yeni bir m\u00fc\u015fteri kazanmak yerine, eldeki m\u00fc\u015fterilere sat\u0131n almak istedikleri \u00fcr\u00fcnlerden daha fazlas\u0131n\u0131 almaya ikna edilmi\u015ftir.<\/p>\n\n\n\n

180 Numaral\u0131 \u00dcr\u00fcn i\u00e7in;<\/h1>\n\n\n\n

Do\u011fruluk oran\u0131: 93,218<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Tahminin i\u015fletmelere nas\u0131l faydal\u0131 olabilece\u011fini incelendi\u011finde;<\/p>\n\n\n\n

180 \u00fcr\u00fcn\u00fcn\u00fcn, pop\u00fcler sat\u0131lan \u00fcr\u00fcnlerden olmas\u0131na ra\u011fmen \u00e7apraz sat\u0131\u015fa uygun bir \u00fcr\u00fcn olmad\u0131\u011f\u0131 tespit edilmi\u015ftir. \u00dcr\u00fcn\u00fcn, birden fazla \u00fcr\u00fcnle sat\u0131n alma oran\u0131 olduk\u00e7a d\u00fc\u015f\u00fckt\u00fcr. Di\u011fer \u00fcr\u00fcnlerle k\u0131yasland\u0131\u011f\u0131nda, \u00e7apraz sat\u0131\u015f oran\u0131 en d\u00fc\u015f\u00fck olan \u00fcr\u00fcn oldu\u011fu g\u00f6zlemlenmektedir. Bu durum, i\u015fletmeyi s\u0131rf pop\u00fcler bir \u00fcr\u00fcn diye 180 \u00fcr\u00fcn\u00fcn\u00fc \u00e7apraz sat\u0131\u015fa koymaktan al\u0131koymaktad\u0131r. Bu da \u00e7apraz sat\u0131\u015f\u0131n bilin\u00e7li yap\u0131lmas\u0131 gerekti\u011fini g\u00f6stermektedir.<\/p>\n\n\n\n

Son olarak, \u00e7apraz sat\u0131\u015fta ba\u015far\u0131l\u0131 \u00e7\u0131kan ve m\u00fc\u015fterilere \u00f6nerilecek olan \u00fcr\u00fcnleri listeledi\u011fimizde;<\/p>\n\n\n\n

4062, 1631, 3305, 2733\u2019\u00fcn en \u00e7ok birlikte sat\u0131lan \u00fcr\u00fcn oldu\u011funa karar verilmi\u015ftir. Bu durumda i\u00e7lerinden biri al\u0131nd\u0131\u011f\u0131nda di\u011ferleri \u00e7apraz sat\u0131\u015f i\u00e7in \u00f6neri \u00fcr\u00fcn\u00fc olarak kullan\u0131lmaya uygundur.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130\u015fletmeniz i\u00e7in yeni bir m\u00fc\u015fteriyi kazanma maliyeti, eldeki m\u00fc\u015fteriyi tutman\u0131n maliyetinin yedi kat\u0131d\u0131r. M\u00fc\u015fteri sadakatini do\u011fru analiz edip do\u011fru m\u00fc\u015fteriye yat\u0131r\u0131m yapmak her zaman daha kazan\u00e7l\u0131d\u0131r. Ya\u015fam boyu m\u00fc\u015fteri de\u011ferini do\u011fru \u00f6ng\u00f6rmek, i\u015fletmelerin m\u00fc\u015fterilerinden beklentilerini \u00f6l\u00e7mek i\u00e7in \u00f6nemlidir. Bu \u00f6nemli kavram (CLTV), bir m\u00fc\u015fterinin i\u015fletmeniz i\u00e7in \u00fcretece\u011fi t\u00fcm gelirlerin beklenen toplam\u0131n\u0131 olu\u015fturmaktad\u0131r.<\/p>\n","protected":false},"author":1,"featured_media":8881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64,79,62],"tags":[70,73,74,75,65],"acf":[],"_links":{"self":[{"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/posts\/9169"}],"collection":[{"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/comments?post=9169"}],"version-history":[{"count":2,"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/posts\/9169\/revisions"}],"predecessor-version":[{"id":11168,"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/posts\/9169\/revisions\/11168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/media\/8881"}],"wp:attachment":[{"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/media?parent=9169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/categories?post=9169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/tags?post=9169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}