{"id":9167,"date":"2023-02-14T10:16:04","date_gmt":"2023-02-14T10:16:04","guid":{"rendered":"https:\/\/mthemeus.com\/demos\/wp\/masco\/?p=9167"},"modified":"2023-08-25T14:27:02","modified_gmt":"2023-08-25T13:27:02","slug":"dangers-of-a-traditional-for-your-career-goal","status":"publish","type":"post","link":"https:\/\/kolay.ai\/index.php\/2023\/02\/14\/dangers-of-a-traditional-for-your-career-goal\/","title":{"rendered":"Yapay Zeka ile \u00c7apraz ve Yukar\u0131 Sat\u0131\u015f"},"content":{"rendered":"\n<p>\u00c7apraz sat\u0131\u015f, \u015firketlerin ve pazarlama kanallar\u0131n\u0131n m\u00fc\u015fterilere sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcn\u00fcn yan\u0131 s\u0131ra tamamlay\u0131c\u0131 bir \u00fcr\u00fcn de satarak sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131n\u0131 sa\u011flayan bir sat\u0131\u015f tekni\u011fidir. \u00d6rne\u011fin bir ma\u011fazadan cep telefonu al\u0131rken sat\u0131c\u0131, ald\u0131\u011f\u0131n\u0131z telefonun modeline uygun bir telefon k\u0131l\u0131f\u0131 \u00f6nererek size daha fazla \u00fcr\u00fcn satmak istiyor ya da bir restoranda hamburger sipari\u015f etti\u011finizde sat\u0131c\u0131 patates k\u0131zartmas\u0131 da \u00f6neriyorsa \u00e7apraz sat\u0131\u015f tekni\u011fi uyguluyordur. \u00c7apraz sat\u0131\u015f ile siz de sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rabilir, daha fazla kazanabilir ve m\u00fc\u015fteri sadakatini sa\u011flayabilirsiniz.<\/p>\n\n\n\n<p>Yukar\u0131 sat\u0131\u015f (Upselling), m\u00fc\u015fteriyi daha fazla para harcayaca\u011f\u0131 bir \u00fcr\u00fcn\u00fc veya almay\u0131 planlad\u0131\u011f\u0131 bir \u00fcr\u00fcn\u00fcn daha \u00fcst modelini almaya ikna etmektir. \u00c7apraz sat\u0131\u015f olarak, bir fast food zincirinden men\u00fc sipari\u015f etti\u011finizde, \u201cElli kuru\u015f farkla bir b\u00fcy\u00fck boy ister misiniz?\u201d sorusu bir \u00fcst sat\u0131\u015f \u00f6rne\u011fidir. M\u00fc\u015fteri i\u00e7in yukar\u0131 sat\u0131\u015f uygun olmad\u0131\u011f\u0131nda \u00e7apraz sat\u0131\u015ftan yararlanabilirsiniz. Bunun tersini yapmak da m\u00fcmk\u00fcnd\u00fcr. \u00dcr\u00fcnlerinizin veya m\u00fc\u015fterinizin uzmanl\u0131k \u00f6zelli\u011fine g\u00f6re bu iki sat\u0131\u015f tekni\u011finden birini kullanabilir veya ikisini birle\u015ftirerek getirinizi art\u0131rabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/optiwisdom.com\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-09-01-at-11.41.38-300x119.png\" alt=\"\" class=\"wp-image-2758\"\/><\/figure>\n\n\n\n<p>Sonu\u00e7 olarak, yukar\u0131 sat\u0131\u015f ve \u00e7apraz sat\u0131\u015f, do\u011fru uyguland\u0131\u011f\u0131nda kar\u015f\u0131l\u0131kl\u0131 olarak avantajl\u0131d\u0131r, bir\u00e7ok pazarlama kanal\u0131n\u0131n ve \u015firketin tekrarlayan maliyeti olmadan m\u00fc\u015fterilere maksimum de\u011fer sa\u011flar ve geliri art\u0131r\u0131r.<\/p>\n\n\n\n<p><strong>Ger\u00e7ek Veriler Ger\u00e7ek \u00c7apraz Sat\u0131\u015f<\/strong><\/p>\n\n\n\n<p>Bu projede www.kaggle.com\u2019dan al\u0131nan banka verilerine g\u00f6re hangi m\u00fc\u015fterinin \u00e7apraz sat\u0131\u015f yapaca\u011f\u0131 tahmin edilmektedir.<\/p>\n\n\n\n<p>Veriler toplamda bir m\u00fc\u015fteriyi ifade eden 20.000 ID i\u00e7erir ve her m\u00fc\u015fteri 1 ve 0 olarak de\u011ferlendirilir.\u00a0<a href=\"https:\/\/www.optiscorer.com\/\">OptiScorer<\/a>\u00a0kurallar\u0131na g\u00f6re y\u00fcklenecek verinin ilk s\u00fctunu birbirinden farkl\u0131 ID i\u00e7ermeli ve son s\u00fctunda bir kimlik belirtilmelidir. hedef ve say\u0131sal bir de\u011fer i\u00e7erir. \u0130lk veri s\u00fctunu istenen formattayd\u0131, ancak hedef s\u00fctun son s\u00fctun yerine ikinci s\u00fctundayd\u0131. Verileri istenilen formata d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in Python\u2019un pandas k\u00fct\u00fcphanesi kullan\u0131ld\u0131. <\/p>\n\n\n\n<p>Veriler, modeli e\u011fitmek i\u00e7in test ve e\u011fitim dosyalar\u0131 olan iki farkl\u0131 CSV dosyas\u0131na b\u00f6l\u00fcnd\u00fc. Pandalarda, ana veriler alt sat\u0131rdaki verilerden %30\u2019u test verileri ve %70\u2019i e\u011fitim verileri olarak ayr\u0131lm\u0131\u015ft\u0131r. Di\u011fer bir deyi\u015fle, ana verilerin %30\u2019u test olarak kullan\u0131l\u0131rken, geri kalan\u0131 e\u011fitim i\u00e7in kullan\u0131lm\u0131\u015ft\u0131r. %30 olarak ayr\u0131lan test verileri, hangi m\u00fc\u015fterinin \u00e7apraz sat\u0131\u015f yapaca\u011f\u0131n\u0131 tahmin etmek i\u00e7in olu\u015fturulacak model i\u00e7in e\u011fitmek istedi\u011fimiz verilerin ID numaralar\u0131n\u0131 ve di\u011fer s\u00fctunlar\u0131n\u0131 i\u00e7erir. Ayr\u0131lan test verilerinden tahmin i\u00e7in kullan\u0131lan hedef s\u00fctun \u00e7\u0131kar\u0131ld\u0131. Veri e\u011fitimi sonucunda elde edilen tahminler a\u015fa\u011f\u0131daki tablolarda belirtilmi\u015ftir.<\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" class=\"\" src=\"https:\/\/miro.medium.com\/max\/1168\/1*6sH9iT8O2tHCiNZRPHrz5g.jpeg\" width=\"242\" height=\"258\"><br>Tablo 1(Da\u011f\u0131l\u0131m Grafi\u011fi)<br>Tablo 1\u2019deki CUST_ID, yukar\u0131da bahsedilen s\u00fctuna at\u0131fta bulunur ve HEDEF, hedef s\u00fctuna at\u0131fta bulunur. Modeli e\u011fitmek i\u00e7in kullan\u0131lan verilerde hedef s\u00fctun 1 (\u00e7apraz sat\u0131\u015f yapan m\u00fc\u015fteriler) ve 0 (\u00e7apraz sat\u0131\u015f yapmayan m\u00fc\u015fteriler) olarak belirlendi. X ekseni benzersiz kimlik numaralar\u0131na sahip m\u00fc\u015fterileri, Y ekseni 1 ve 0 olarak ayr\u0131lan m\u00fc\u015fterileri temsil eder.<\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" class=\"\" src=\"https:\/\/miro.medium.com\/max\/1188\/1*EdneSJ0wlVCyiVjIPTQ3Ew.jpeg\" width=\"365\" height=\"270\"><br>Tablo 2(Pasta Grafik)<br>Tablo 2, m\u00fc\u015fteri da\u011f\u0131l\u0131mlar\u0131n\u0131n aral\u0131\u011f\u0131n\u0131 g\u00f6stermektedir.<\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" class=\"\" src=\"https:\/\/miro.medium.com\/max\/1146\/1*z35tL1d5VpYLC4kXZZgmFQ.jpeg\" width=\"400\" height=\"337\"><br>Tablo 3(Histogram)<br>Tablo 3, 0 ile 1 aras\u0131ndaki toplam m\u00fc\u015fteri say\u0131s\u0131n\u0131 g\u00f6stermektedir. \u00d6rne\u011fin, 0,13-0,14 aral\u0131\u011f\u0131nda 168 m\u00fc\u015fteri bulunmaktad\u0131r.<\/p>\n\n\n\n<p>Se\u00e7im histogram b\u00f6l\u00fcm\u00fcnden \u00fc\u00e7 farkl\u0131 durum (y\u00fcksek, normal ve d\u00fc\u015f\u00fck) se\u00e7mek m\u00fcmk\u00fcnd\u00fcr. Y\u00fcksek, m\u00fc\u015fterilerin 0,5\u20131 aral\u0131\u011f\u0131ndaki da\u011f\u0131l\u0131m\u0131n\u0131 g\u00f6sterir. Bu, \u00e7apraz sat\u0131\u015f yapan m\u00fc\u015fterilerin en y\u00fcksek olas\u0131l\u0131\u011f\u0131d\u0131r. Normal, m\u00fc\u015fterilerin 0,3\u20130,5 aral\u0131\u011f\u0131ndaki da\u011f\u0131l\u0131m\u0131n\u0131 g\u00f6sterir. Bu, \u00e7apraz sat\u0131\u015f yapan m\u00fc\u015fterilerin ortalama olas\u0131l\u0131\u011f\u0131d\u0131r. D\u00fc\u015f\u00fck, 0\u20130,3 aral\u0131\u011f\u0131ndaki m\u00fc\u015fterilerin da\u011f\u0131l\u0131m\u0131n\u0131 g\u00f6sterir. Bu, m\u00fc\u015fterilerin \u00e7apraz sat\u0131\u015f olas\u0131l\u0131\u011f\u0131n\u0131n minimum oldu\u011fu aral\u0131kt\u0131r.<\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" class=\"\" src=\"https:\/\/miro.medium.com\/max\/1070\/1*zF4mMRQ8gb2YBcteYpUZbg.jpeg\" width=\"327\" height=\"421\"><br>Tablo 4(Puan Tablosu)<br>Tablo 4, m\u00fc\u015fterinin kimli\u011fini ve tahmin edilen puanlar\u0131n\u0131 g\u00f6sterir.<\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" class=\"\" src=\"https:\/\/miro.medium.com\/max\/900\/1*KxALo5RVss0paJc7RZTD8Q.jpeg\" width=\"283\" height=\"411\"><br>Tablo 5<br>Tablo 5\u2019te mavi ok ile g\u00f6sterilen m\u00fc\u015fteriler \u00e7apraz sat\u0131\u015f, k\u0131rm\u0131z\u0131 ok ile g\u00f6sterilenler ise \u00e7apraz sat\u0131\u015f yapmayan m\u00fc\u015fteriler olarak s\u0131n\u0131fland\u0131r\u0131lmaktad\u0131r.<\/p>\n\n\n\n<p>T\u00fcm bu analizlerin sonu\u00e7lar\u0131 CRM ekipleri ile payla\u015f\u0131ld\u0131\u011f\u0131nda; sadakat programlar\u0131 ve kampanyalar\u0131 m\u00fc\u015fterilere g\u00f6re \u00f6nceliklendirilir. Ayr\u0131ca sat\u0131\u015f ekipleri ile payla\u015f\u0131ld\u0131\u011f\u0131nda \u00fcr\u00fcnler hedeflenen m\u00fc\u015fterilere sunulmaktad\u0131r. Bu analizlerde de g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi i\u015f s\u00fcre\u00e7lerinde verimlili\u011fi art\u0131rmada yapay zekan\u0131n etkisi yads\u0131namaz. OptiScorer ile her i\u015fletme ayl\u0131k \u00fcyelikle s\u00fcre\u00e7lerini dakikalar i\u00e7inde analiz edebilir ve gelece\u011fini tahmin edebilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7apraz sat\u0131\u015f, \u015firketlerin ve pazarlama kanallar\u0131n\u0131n m\u00fc\u015fterilere sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcn\u00fcn yan\u0131 s\u0131ra tamamlay\u0131c\u0131 bir \u00fcr\u00fcn de satarak sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131n\u0131 sa\u011flayan bir sat\u0131\u015f tekni\u011fidir.<\/p>\n","protected":false},"author":1,"featured_media":9165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,62],"tags":[77,74,75,65],"acf":[],"_links":{"self":[{"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/posts\/9167"}],"collection":[{"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/comments?post=9167"}],"version-history":[{"count":1,"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/posts\/9167\/revisions"}],"predecessor-version":[{"id":11166,"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/posts\/9167\/revisions\/11166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/media\/9165"}],"wp:attachment":[{"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/media?parent=9167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/categories?post=9167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kolay.ai\/index.php\/wp-json\/wp\/v2\/tags?post=9167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}